Designing an Emotional Father-Son Bonding Service for Fathers
How might we help emotionally overwhelmed fathers convert low-energy moments into simple, high-connection interactions with their children?
Area
Behavior Design,
Service Design
Behavior Design, Service Design
My Role
Researcher, Design Thinking
Duration
Dec 2025 - Jun 2026
Designing an Emotional Father-Son Bonding Service for Fathers
How might we help emotionally overwhelmed fathers convert low-energy moments into simple, high-connection interactions with their children?
Area
Behavior Design,
Service Design
Duration
Dec 2025 - Jun 2026
My Role
Researcher, Design Thinking
Setting up the Context
This case study presents a prevention-focused design project that addresses early emotional neglect in young children by focusing on one group (Fathers).
Early years (0–5) are developmentally critical for children, yet in many households, fathers’ emotional engagement remains limited, not due to lack of care, but due to fatigue, social conditioning, and uncertainty about how to express affection.
Outcome of Project
The outcome of this project is a validated, prevention-focused product concept called Dad & Me Daily, a low-friction, non-digital daily activity system designed to help fathers build consistent emotional bonding rituals with their toddlers.
Behavioral Outcome
Increased father–child verbal interaction & Reduced hesitation in initiating bonding activities
What is Emotional Neglect?
At the core, emotional neglect occurs when a parent or caregiver consistently fails to respond to a child’s emotional needs.
How does Emotional Neglect leaves Life-Long biological scars?
Emotional Neglect TimelineEmotional Neglect Timeline
What we saw in a Typical Indian Household
Source: Interview Responses, In-situ Observation
Setting up the Context
This case study presents a prevention-focused design project that addresses early emotional neglect in young children by focusing on one group (Fathers).
Early years (0–5) are developmentally critical for children, yet in many households, fathers’ emotional engagement remains limited, not due to lack of care, but due to fatigue, social conditioning, and uncertainty about how to express affection.
Outcome of Project
The outcome of this project is a validated, prevention-focused product concept called Dad & Me Daily, a low-friction, non-digital daily activity system designed to help fathers build consistent emotional bonding rituals with their toddlers.
Behavioral Outcome
Increased father–child verbal interaction & Reduced hesitation in initiating bonding activities